Public relations has an important role to play. Jungfrau Railways thus takes its responsibility in the region seriously, advocating further development and promoting its image-based work. Support is mainly given to projects, activities or events related to the Jungfrau Region and local tourism or local regional initiatives. Direct trade-offs, as in classic sponsoring, is not a priority here, but a welcome side effect, for example in the form of the logo's appearance or reports in the media.

The recipients of sponsorship, and respectively their projects/events, should have a connection with the field of activity of Jungfrau Railways. Central to this are the three business segments: Jungfraujoch – Top of Europe, winter sports and the Experience Mountains with their brands, Top of Adventure, Top of Swiss Tradition, Top of Interlaken, Top of Family. Jungfrau Railways will become a sponsor only if the commitment is consistent with its own company strategy, mission statement and image.

With classic sponsoring, Jungfrau Railways pursues the objective of increasing its presence in the regional and national media. It increases name recognition and it is perceived as an innovative and dynamic company. With PR events, the periodic use of brand ambassadors and permanent cooperation with other large brands also internationally increases the awareness of Jungfrau Railways and the appeal of the tourist destination. It promotes its image as a travel destination for visitors worldwide, as well as being an attractive company for investors and employees. Through sponsoring, Jungfrau Railways increases its brand value.

Please send us your documentation, with information on the event and the desired services and trade-offs to sponsoring@jungfrau.ch